Privacy Policy

Last updated: February 2026

1. Information We Collect

When you place an order, we collect information necessary to fulfill your purchase, including:

  • Name and email address
  • Shipping address
  • Payment information (processed securely by Stripe — we never store card numbers)
  • Order history and preferences

We also collect anonymous browsing data such as page views, referring URLs, and UTM parameters to understand how visitors find and use our site.

2. How We Use Your Information

  • To process and fulfill your orders
  • To send order confirmation and shipping notification emails
  • To respond to your inquiries and support requests
  • To improve our products and website experience
  • To comply with legal obligations

3. Payment Security

All payments are processed through Stripe, a PCI DSS Level 1 certified payment processor. Your credit card information is transmitted directly to Stripe using encryption and is never stored on our servers.

4. Third-Party Services

We share your information only with trusted partners necessary to operate our business:

  • Stripe — payment processing
  • Apliiq — order fulfillment and shipping (receives shipping address and order details)
  • Resend — transactional email delivery

We do not sell, rent, or trade your personal information to third parties for marketing purposes.

5. Cookies

We use cookies for essential site functionality (shopping cart) and to track marketing attribution (UTM parameters). These cookies do not contain personally identifiable information.

6. Data Retention

We retain order data for as long as necessary to fulfill our legal and accounting obligations, typically 7 years. You may request deletion of your personal data by contacting us at support@truculenttees.com.

7. Your Rights

You have the right to:

  • Access the personal data we hold about you
  • Request correction of inaccurate data
  • Request deletion of your data (subject to legal retention requirements)
  • Opt out of marketing communications

8. Changes to This Policy

We may update this privacy policy from time to time. Changes will be posted on this page with an updated revision date.

9. Contact

If you have questions about this privacy policy, please contact us at support@truculenttees.com.